QR code anti-counterfeiting label is not only anti-counterfeiting

QR code anti-counterfeiting label is not only anti-counterfeiting.

A small anti-counterfeiting label plays a vital role in maintaining the brand image and combating fake and shoddy products. With the development of anti-counterfeiting technology and anti-counterfeiting materials, the types of anti-counterfeiting labels available for brands are becoming more and more abundant, and anti-counterfeiting labels with various functions and characteristics emerge one after another. Among them, QR code anti-counterfeiting label is the most mainstream and one of the most popular ways.

So, what are the specific functions of QR code anti-counterfeiting labels? Can QR code anti-counterfeiting labels only be used for anti-counterfeiting? In fact, the function of QR code anti-counterfeiting label is richer and more powerful than you think. Today, let's explore the QR code anti-counterfeiting label together!

1. Anti counterfeiting function - scan code to display scanning times and geographical location

Through the QR code anti-counterfeiting label, consumers can pick up the QR code on the mobile phone and scan the label to display the number of times the QR code is scanned and the geographical location of the scan. It is worth noting that the QR code on the product is partially covered or attached with a digital coating at the bottom. Consumers can display the scanning results only after scraping the coating and entering the serial number after purchasing the product, which prevents the QR code from being scanned many times or maliciously scanned. The potential QR code anti-counterfeiting traceability system can give each product a unique QR code. Each QR code can be associated and bound with the product information. Customers can view the product details by scanning the QR code. If the product has been scanned for many times after scanning, the system will prompt consumers that the product has the possibility of counterfeiting and shoddy.

2. Product traceability - tracking product information throughout the process

Enterprises can record production process, destination, batch, manufacturer, production date and other information through QR code anti-counterfeiting marketing system, and generate QR code. The core data is independently controlled by the enterprise, which provides consumers with the traceability function of product process display. Consumers can query product information by scanning the two-dimensional code on the product to play the role of assured purchase.

3. Brand marketing - improve the repurchase rate and increase the interaction with consumers

Through the interactive activities of QR code marketing, let your consumers be willing to buy and scan the code, and the brand directly establish interaction to greatly improve the secondary purchase rate. Get users' big data and play precision marketing. For example, there is a red envelope mode for sharing friends. Consumers can forward activity information to sharing friends and get corresponding rewards (such as cards, coupons, red envelopes, etc.), which will greatly improve consumers' activity participation, spread ten to ten, spread ten to hundreds... Let the brand realize viral communication and improve exposure.

4. Anti fleeing goods - standardize the distribution market and promote market fairness

Once the goods are scanned in different places, after a certain threshold is set in the distribution management anti channeling system, an early warning prompt will be given according to the setting. The enterprise can quickly and accurately find the location and handler of the early warning. By setting up a two-dimensional code anti channeling system, the enterprise can know the flow direction of each product and supervise the whereabouts of the product, Check the sales situation of dealers, so as to prevent local dealers from fleeing goods and help brands and manufacturers effectively supervise the distribution channels.

Potential profit enables enterprise customers to realize the integrated management of anti-counterfeiting, channeling prevention, traceability and big data marketing through "one object and one code", so as to achieve accurate insight into consumer data, improve the interaction frequency between brands and consumers, improve brand stickiness and customer loyalty, and reduce the risk and cost of enterprise operation and marketing decision-making.