2021-07-27 Variable Data Printing is a kind of on-demand Printing, also known as Variable Data Printing (VDP). Variable Information Printing, or VIP; Personalized Printing; Customized Printing; Database Publishing; Whatever the name, the essence is the same, that is, on each printed matter or publication to print different content, including words, digital pictures, barcodes. Variable data digital printing refers to the continuous printing process under the condition that the printing machine does not stop, the need to change the print text (also known as the data), that is, in the printing process without interruption on the premise of continuous printing of different print text.